IN THE NEWS
Support Markets Initiative on Earth Day!
April 22, 2008
Participate in our first annual Work for the Earth Day by donating a part of or all of your day’s wages to Markets Initiative!
Read more! Download PDF (1.1 MB)
Trend Report 2008
Finding Integrity in the Eco-Paper Market
The rise in green consumer concern in 2007 encouraged increasingly sophisticated environmental engagement by commercial paper consumers. In total, more than 520 Canadian book publishers, magazines, newspapers, catalogue manufacturers and printers are now implementing their Ancient Forest Friendly™ or eco-paper purchasing policies. Growing numbers of publishers and printers are taking noteworthy leadership on environmental issues and demonstrating that printed materials do not have to be produced to the detriment of our climate, our forests and our planet. Canadian publishers and printers stand proudly at the forefront of this movement.
Read more in Trend Report 2008.
Download Trend Report 2008 (PDF, 2.5 MB)
Related news:
The majority of Canadians are skeptical of corporate claims of carbon neutrality. Only one per cent of Canadians say they strongly trust companies’ claims that their products or practices are carbon neutral, while 57 per cent of Canadians say they do not trust companies' claims of carbon neutrality.
Download the Press Release (PDF, 140 KB)
Download Pollara findings (PDF, 416 KB)
JK Rowling Awarded Order of the Forest for "Greening" Harry Potter Series
Before a rare public reading at the opening event of YoungIFOA in Toronto today, JK Rowling accepted an award in recognition of the role she has played helping save Canada’s and the world’s forests. Markets Initiative presented Rowling with the Order of the Forest, citing Rowling’s direct hand in transforming the publishing industry. Previous recipients include writer Alice Munro and publisher McClelland & Stewart.
More about the Order of the Forest
Read the Financial Post article (HTML)
Read the Toronto Star article (HTML)
Read the Scotsman article (HTML)
Markets Initiative Wins
2007 BENNY Award!
This year, Markets Initiative received this prestigious honour for our work on the Greening of Harry Potter. (PDF, 226 KB)
Thanks to all our partners and supporters who helped make this happen!
The Business Ethics Network introduced the annual BENNY Awards in 2005 to recognize outstanding corporate campaign victories.
Read more about the BENNY Awards here.
Independent Research Finds FSC to be Most Effective Certification Option for Sustainable Forest Management
The most up-to-date and independent cross-analysis of the four
forest certification schemes operating in Canada: Forest Stewardship
Council (FSC), Canadian Standards Association (CSA), Sustainable
Forestry Initiative (SFI), and Programme for the Endorsement of Forest
Certifications (PEFC).
At a recent private industry conference, Markets Initiative launched this first of its kind comparison by ÉEM inc. that independently concludes:
- FSC is the forest certification most likely to result in sustainable forest management, and
- Recycled content is key to the environmental paper solution.
Download: Press release (PDF, 244 KB)
Download: Summary document (3 pages) (PDF, 84 KB)
Contact us for the complete comparison.
Read more: News Room | Resources & Tools
“Battle of forest certification standards rages”
—Montreal Gazette, Oct 4 2007
Potter 7: The Greenest Book in History
Download press release (PDF, 226 KB)
Download media kit (PDF, 1.5 MB)
Download press-ready graphics (ZIP archive, 8.0 MB)
Deathly Hallows called 'greenest book' in history
Globe & Mail, July 17, 2007 (PDF)
Harry Potter's eco-pages magic to earth -friendly ears
Montreal Gazette, July 18, 2007 (PDF)
More news...
LATEST PUBLICATIONS
What does the Ancient Forest Friendly brand mean to your business, your suppliers and customers? What makes it the gold standard for environmental papers on the market today? How can you use it to enhance your brand? Download our guide to find out.
Trend Report 2007
Download (PDF, 1.3 MB)The findings of Trend Report 2007 are based on seven years of tracking major paper markets and the paper supply chain in Canada and other Western countries. The report profiles the key trends of consumer and corporate demand driving environmental paper development. It forecasts the steps necessary for the Canadian paper industry to maintain access to domestic and international markets that are increasingly demanding environmental innovation.