Trend Report 2008:

Green Paper Mills Buoyed By Dramatic Jump In Sales

The forestry and paper industries are often deemed to lack innovation, but with green product demand rising as it is, there are a number of Canadian mills already benefiting from environmental innovation.

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JK Rowling Awarded Order of the Forest for "Greening" Harry Potter Series

Before a rare public reading at the opening event of YoungIFOA in Toronto today, JK Rowling accepted an award in recognition of the role she has played helping save Canada’s and the world’s forests. Markets Initiative presented Rowling with the Order of the Forest, citing Rowling’s direct hand in transforming the publishing industry. Previous recipients include writer Alice Munro and publisher McClelland & Stewart.

Independent Research Finds FSC to be Most Effective Certification Option for Sustainable Forest Management

The most up-to-date and independent cross-analysis of the four forest certification schemes operating in Canada: Forest Stewardship Council (FSC), Canadian Standards Association (CSA), Sustainable Forestry Initiative (SFI), and Programme for the Endorsement of Forest Certifications (PEFC).

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Potter 7: The Greenest Book in History 

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Press Releases

Markets Initiative Founder Wins Environmental Innovator Award - Press Release Feb 22, 2007

New industry trend report finds major increase in demand for environmental papers - Press Release Feb 08, 2007

MORE THAN NINE IN TEN CANADIANS WANT NEWSPAPERS TO BE PRINTED ON ENVIRONMENTALLY FRIENDLY PAPER - Press Release Feb 05, 2007

NOW Magazine Steps Forward to Help Protect Canada’s Forests - Press Release Nov 09, 2006

explore wins 2006 Aveda Environment Award - Press Release 10/25/06

HoBO: Hip International Fashion Magazine Walks Environmental Talk as first Fashion Magazine on Ancient Forest Friendly Paper - Press Release 10/25/06

Nicole Rycroft wins Gold ‘Sustainable Living’ Canadian Environment Award - Press Release 6/6/06

Les Éditions du BORÉAL s’engagent à protéger la forêt BORÉALE [PDF 123 Kb] - Communique 5/31/06

Top of the Class! U of T Magazine Takes the Lead in Conserving Ontario’s Boreal Forests [PDF 296 Kb] - Press Release 5/06

Protecting Canada’s Boreal Forest is Child’s Play – Just ask Yes Mag and Know [PDF 1.1Mb] – Press Release 3/06

Explore leads the way in Ancient Forest Friendly magazine publishing [PDF 166Kb] – Press release 12/05

Invités par ÉcoInitiatives, les Ents seront au Salon du livre de Montréal [Word 103Kb] – Communiqué 11/05

ÉcoInitiatives partenaire des Éditions du Septentrion [Word 24Kb] - Communiqué 8/05

Media Coverage

FSC Ranked Top Certification for Sustainable Forestry, GreenBiz.com, October 22, 2007 (HTML, external link)

Printing giant to promote Earth-friendly paper, Montreal Gazette, October 19, 2007 (HTML)

Deathly Hallows called 'greenest book' in history, Globe & Mail, July 17, 2007 (PDF)

Harry Potter's eco-pages magic to earth -friendly ears, Montreal Gazette, July 18, 2007 (PDF)

An Ancient Initiative takes on the World [Word 72Kb] - Print Action 3/06

"The Forest's Edge," By Patrick Lane, as published in The Walrus, 2005.

Harry Potter et le Prince de Sang-Mêlé - L’édition québécoise du dernier Harry Potter sera 100% écologique [Word 246 Kb]– Communiqué 9/05

Quebec Harry Potter Goes Green [Word 246Kb]– Press Release 9/05

Harry gets greener in French [PDF 92Kb]- Montreal Gazette 9/05

Un Harry Potter eco-friendly [PDF 123Kb] - La Presse 9/05

A Bid for Harry Potter’s Green Fans [PDF 2.1Mb]– New York Times 7/7/05

Alice Munro Credited with Advancing Forest-Friendly Publishing Movement - Canadian Press 4/20/05

Rowling may be rolling in green:…but that money doesn’t grow on trees [PDF 104Kb] – Ottawa Citizen 11/23/03

Harry Potter author helps to save forests – [PDF 97Kb] Changemakers.net 11/12/03

Authors back paper recycling [Word 61Kb] – London Free Press 11/1/03

Use forest friendly paper, Atwood tells publishers at Frankfurt book fair [PDF 137Kb] – Canadian Press 10/9/03

Harry Potter turns green to save ancient woodlands [PDF 111Kb] – The Guardian 10/3/03

Buying Paper: Publishers are driving new paper development [PDF 150Kb] - Canadian Printer 10/03

Market Demand for Tree-Friendly Paper [PDF 1.4Mb] – Print Action 10/03

Harry Potter goes green with Raincoast print run [PDF 377Kb] – Vancouver Sun 6/10/03

Harry Potter goes green for Canadian buyers [PDF 145Kb] – Globe and Mail 6/6/03

Business shifts attitudes on forest products [PDF 96Kb] – Times Colonist 5/5/03

Ads & Images

2004 Globe and Mail Ad [PDF 11.8Mb]

Austin Clark – 2003 Globe and Mail Ad [PDF 724Kb]

Pierre Berton – 2002 Globe and Mail Ad [PDF 199Kb]

Timothy Findlay – 2001 Globe and Mail Ad [JPEG 95Kb]

Who’s Good Between the Covers – 2000 Globe and Mail Ad [GIF 138Kb]