Markets Initiative has launched a very special award to acknowledge leadership in Ancient Forest Friendly Publishing.

Introducing the Order of the Forest:

2007

• J.K. Rowling

• Christopher Little

• Les Intouchables, publishing house, based in Montreal, Québec

• Écosociété, publishing house, based in Montreal, Québec

2006

• Jodi Brooks, Production Manager, explore and Cottage Life for doing all she has done to help the company implement across all departments.
• Maria Mendes, Manager of Print Production, Transcontinental Media, for her support in helping Canadian Home Workshop and Outdoor Canada be the first Transcontinental Media titles to use glossy Ancient Forest Friendly paper
• Christian Dogimont, Publisher, HoBO, for wanting to use Ancient Forest Friendly paper so much he switched HoBO to uncoated paper... And for challenging large US fashion magazines to walk their environmental talk

• Multi-Mondes, publishing house based in Québec city, Québec

• Louis Hamelin, Author

• Alice Munro
• Alma Lee
• Al Zikovitz, Publisher of explore for publishing the first magazine on glossy Ancient Forest Friendly paper in Canada
• Peter Ter Weeme, VP Marketing, Mountain Equipment Co-op for his contribution in developing the most environmentally friendly glossy paper made in Canada to date
  
• Alison Jones, Publisher, Quill & Quire, for inspiring the redesign that allowed Quill & Quire to be the first of the St. Joseph Media titles to switch to Ancient Forest Friendly paper
• Lynn O'Hearn, Sales, St. Joseph Print, for going above and beyond to help her clients use Ancient Forest Friendly and eco paper
  

• Gallimard Limitée, Canadian division of the French publishing house, Gallimard, for printing the French Canadian edition of Harry Potter and the Half-Blood Prince on AFF paper.

2004

• Margaret Atwood
• Alan McDougall
• Geoffrey Taylor
• John Thomson, (past) Publisher, Canadian Geographic, for the role he played in the development of the first Magazine Ecokit and the public launch of the magazine work